The Fish Business is a Business like any other but it has its beauty and challenges surrounding it, Amaica media visited Justus Muga who is a fish monger and got a worthy message for the public.
Justus who has been working as a fish monger in Kakamega town for only 2 years is proud of the job and says that it pays because he is able to earn 5000 shillings per day, selling fish at a price between 200 - 300 shillings.
Tilapia fish (ngege), Nile perch and sometimes Omena are the type of fish that Muga sells. He says that his previous job was affected by the Covid-19 pandemic and he decided to open a Fish business emphasizing that he saw that fish is a favourite meal by many people and it has also been approved as a healthier food for humans than meat.
"A person cannot eat vegetables daily, they at times change their diet to fish," said Justus.
However, Muga says that despite the job having money, it also has its challenges, one of which is the price of oil for frying fish is so costly, transportation from one place to another, saying that if oil and fares rise, the price of fish must also rise too. In addition, the issue of excessive taxation, competition, unreliable cash flow to people due to harsh economy, among other business challenges are among the hurdles he faces oftenly.
He also called on the government to provide youth and businessmen with vocational education so that they can gain more business knowledge and also provide them with loans to start and improve their firms.
However, Muga pointed out that for a business to be fruitful and reliable, the person involved must consider the following:
1.Cleanliness of the business area which if observed will attract more customers.
2.Conduct a visibility study first. This will help identify the market traits.
3.Availability of fish or any other business product
4.Security of the area
5.Language- be friendly to your customers as you serve them.
Muga has also challenged the youths to strive to independent and start any business with any cash without wasting time waiting for white-collar jobs.
"In business one is advised to start small and remember God,' he said.
Justus who has been working as a fish monger in Kakamega town for only 2 years is proud of the job and says that it pays because he is able to earn 5000 shillings per day, selling fish at a price between 200 - 300 shillings.
Tilapia fish (ngege), Nile perch and sometimes Omena are the type of fish that Muga sells. He says that his previous job was affected by the Covid-19 pandemic and he decided to open a Fish business emphasizing that he saw that fish is a favourite meal by many people and it has also been approved as a healthier food for humans than meat.
"A person cannot eat vegetables daily, they at times change their diet to fish," said Justus.
However, Muga says that despite the job having money, it also has its challenges, one of which is the price of oil for frying fish is so costly, transportation from one place to another, saying that if oil and fares rise, the price of fish must also rise too. In addition, the issue of excessive taxation, competition, unreliable cash flow to people due to harsh economy, among other business challenges are among the hurdles he faces oftenly.
He also called on the government to provide youth and businessmen with vocational education so that they can gain more business knowledge and also provide them with loans to start and improve their firms.
However, Muga pointed out that for a business to be fruitful and reliable, the person involved must consider the following:
1.Cleanliness of the business area which if observed will attract more customers.
2.Conduct a visibility study first. This will help identify the market traits.
3.Availability of fish or any other business product
4.Security of the area
5.Language- be friendly to your customers as you serve them.
Muga has also challenged the youths to strive to independent and start any business with any cash without wasting time waiting for white-collar jobs.
"In business one is advised to start small and remember God,' he said.